Summary
In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business.
Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs.
Takeaways
Chapters
00:00 Introduction to John Morris and His Journey
03:22 The Evolution of a CEO: Stages of Growth
06:06 Learning from Experience: Mentorship and Growth
09:02 Deciding to Exit: The Sale of Rise Interactive
12:14 Executing Ideas: The Challenge of Implementation
14:59 Goal Setting and Accountability in Business
18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy
28:15 Recruiting for Success: The Finance Advantage
29:42 Data-Driven Marketing: The Analytics Revolution
31:53 Differentiation: The Two Question Test
35:51 Decision Making: Balancing Data and Instinct
42:22 R&D: Innovation in Service-Based Businesses
52:35 Sales and Marketing: Finding the Right Spend
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now!
https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show
eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
