In this episode of The Counter Life Podcast, I sit down with Emma Duncan—fitness coach, competitor, and founder of All Tru—to explore the mindset behind showing up with purpose. From building her brand to navigating personal and professional challenges, Emma shares how embracing failure, leaning into discipline, and letting go of fear have fueled her growth...both inside and outside the gym.
This is more than fitness—it’s about living with intention and leading with heart.
Connect with Emma on Instagram!
