In this episode of Unlocked, Lars from Calgary Lock & Safe in Alberta, Tony from Assured Security in Minnesota, and Chad from Loc-Doc Security in Charlotte, NC, dive into some of the uncomfortable truths of entrepreneurship that they wish they had known earlier. They discuss the unexpected necessity of understanding human psychology—for both customers and employees—and how to communicate effectively with each. The hosts reflect on the E-Myth, sharing how being a skilled technician doesn't automatically prepare you to run a business. They touch upon the isolating feeling that can accompany growth, where a leader's casual comments can carry too much weight, leading to a need to find new outlets for creative thought. This episode is a candid and insightful look at the personal and professional challenges of scaling a business, providing a raw perspective on the emotional and psychological journey of a business owner.
