How do you build a skincare brand that breaks stigma and empowers men to look and feel their best? In this episode, I chat with Lekha Vyas, the founder and CEO of Elvy Lab, a groundbreaking men's skincare brand she launched in 2022. Lekha's journey from working with beauty giants like L'Oréal, Estée Lauder, and Chanel to becoming a trailblazing entrepreneur is inspiring. Today, Lekha is well on her way to scaling Elvy Lab into a legacy brand with lasting impact in the cosmetic hygiene market.
00:37 Introducing Laika Vyas and Elvy Lab
01:09 Laika's Journey in the Beauty Industry
05:11 Identifying the Gap in Men's Skincare
07:53 Challenges and Strategies in Men's Grooming
20:07 Transitioning from Big Brands to Startups
21:04 Recognizing Burnout and Embracing Slow Days
21:25 The Rewards and Challenges of Being a Founder
22:17 The Importance of Growth and Small Wins
24:15 Advice for Aspiring Founders
35:09 The Reality of Retail and Advertising Costs
36:52 Final Reflections and Advice
Follow Courtney and Lekha:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Website: https://rightleftagency.com/about/gma
Connect with Lekha:
LinkedIn: https://www.linkedin.com/in/lekhavyas/
Website: https://elvylab.com/
Lekha’s Instagram: https://www.instagram.com/lekahontas/?hl=en
Elvy Lab’s Instagram: https://www.instagram.com/elvy_lab/?hl=en
