Welcome to How They Scaled It! I’m Courtney, and today, we’re going deep into the world of franchise marketing with someone who’s truly mastered the game. Meet Alex Pujji – founder of Right Left Agency and former head of growth of the franchise Pinspiration. Alex has been on an incredible journey, turning Pinspiration from a small two-location startup into a thriving franchise with over 45 locations! She’s here to break down what it takes to market and grow a franchise, sharing the strategies, grit, and key moves that made it all happen.
00:25 Meet Alex Pujji: Founder of Right Left Agency
00:53 Starting Right Left Agency: The Early Days
02:54 Choosing the Right Marketing Niche
04:29 Scaling with the Right Team
05:29 First Big Success: Pink Dust Cosmetics
07:58 Venturing into Franchising with Pinspiration
11:51 Challenges and Strategies in Franchise Marketing
23:13 The Future of Franchise Marketing
24:30 Personal Reflections and Advice
33:34 Conclusion and Farewell
Follow Courtney and Alex:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Right Left Agency: https://www.linkedin.com/company/right-left-agency/
Connect with Alex:
LinkedIn: https://www.linkedin.com/in/alexpujji/
