In this episode of How They Scaled It, I sit down with Aliett Buttelman and Nina LaBruna, the dynamic co-founders behind Fazit Beauty, the viral skincare and cosmetics brand redefining beauty with innovative patches (including their glitter freckle patches that Taylor Swift herself wore!).
They share how they bootstrapped their brand with just $13K, leveraged TikTok to explode their sales, and navigated the challenges of building a business without investors. If you're a founder, marketer, or just obsessed with beauty and branding, this episode is packed with scrappy marketing tactics, co-founder wisdom, and lessons in scaling without selling out.
00:13 Introduction to How They Scaled It
00:33 Meet the Founders of Fazit Beauty
01:20 The Journey to Launching Fazit
07:33 The Challenges of Being a Young Entrepreneur
15:10 The Power of Social Media Marketing
19:20 Developing Innovative Products
23:58 The Taylor Swift Viral Moment
26:54 The Moment Everything Changed
29:02 The Power of Authenticity
29:41 Strategic Celebrity Endorsements
36:41 Navigating Inventory Challenges
41:14 Lessons from Past Experiences
46:28 Future Plans and Advice
50:55 Conclusion and Final Thoughts
Follow Courtney and Fazit:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Website: https://rightleftagency.com/about/
Connect with Fazit:
Website: https://fazitbeauty.com/
