In this episode of How They Scaled It, Isit down with Lita Cunningham, founder and CEO of Lalais, a luxury skincare brand redefining solutions for misunderstood skin.
From her corporate HR career to creating an award-winning skincare brand, Lita shares how a personal frustration with available skincare options led her to take a leap into entrepreneurship. In just 13 months, Lalais has landed in Neiman Marcus, made it onto Oprah’s Favorite Things, and won multiple industry awards.
00:00 Introduction and Personal Story
00:22 Welcome to How They Scaled It
00:42 Meet Lita Cunningham
01:06 From Corporate HR to Entrepreneur
04:26 Developing the Perfect Skincare Formula
09:17 Challenges and Triumphs in Product Development
15:22 Retail Success and Oprah's Favorite Things
21:34 Creating a Luxury Customer Experience
26:46 Overcoming Entrepreneurial Challenges
32:38 Future Plans and Advice for Founders
42:27 Conclusion and Final Thoughts
Follow Courtney and Lita:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Website: https://rightleftagency.com/about/
Connect with Lita:
LinkedIn: https://www.linkedin.com/in/lita-cunningham-21074813/
Instagram:@glamlitanyc
Follow Lalais:
Website:lalais.com
Instagram: @lalaisskincare
