In this episode, I sit down with Jessie Healy, a celebrated marketer and the founder of Ecomm Rockets Coaching Group, a platform that helps DTC brands scale profitably by focusing on foundational business strategies. As the former owner of Webtopia, Jessie scaled her agency to 20 employees, worked with global clients, and eventually sold the business to focus on coaching and consulting.
00:00 Introduction to How They Scaled It
00:52 Jessie Healy's Journey to Webtopia
04:07 Challenges and Strategies in Growing an Agency
09:57 Transition to Coaching and Consulting
11:56 Balancing Business and Personal Life
20:13 Creating Profitable Ad Campaigns
24:14 The Essence of a Great Ad
26:07 The Importance of Intention in Advertising
27:08 Balancing In-House and Outsourced Content Creation
28:35 Navigating Profitability and Pricing Strategies
32:56 Scaling Your Business: Systems and Processes
40:58 Leveraging AI for Early-Stage Businesses
42:52 Advice for Aspiring Entrepreneurs
Follow Courtney and Jessie:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Website: https://rightleftagency.com/about/
Connect with Sarah:
LinkedIn: https://www.linkedin.com/in/ecommercecoach/
Website: https://www.jessiehealy.com/
