Ever wondered what sets successful influencer marketing apart from just another viral post? In this episode, I sit down with Jake Hay, partner at PopShorts, a top influencer marketing agency, to unpack the real journey behind building a lasting brand through authentic influence. From the inception of PopShorts to the complexities of financing and scaling, Jake shares invaluable insights on blending strategy with creativity in a fast-paced industry. Learn about the pivotal moments, key strategies, and challenges they faced working with top-tier brands like Disney and Netflix. This conversation reveals the tactics brands need to know to make influencer marketing work and the behind-the-scenes decisions that keep businesses thriving.
00:24 Meet Jake: Partner at PopShorts
01:07 Early Challenges in Influencer Marketing
02:25 Financial Hurdles and Scaling Strategies
04:22 Educating Clients and Building Case Studies
06:45 Adapting to Industry Changes and Trends
08:59 The Role of AI and AR/VR in Marketing
14:07 Micro vs. Macro Influencers
17:58 Paid Media and Omni-Channel Strategies
23:06 Campaign Metrics and Guarantees
23:46 Influencer Content vs. Branded Content
25:04 Identifying Real Influence
25:44 Brand Safety and Influencer Costs
26:31 Diversity in Campaigns
27:17 Digital Footprint and Content Strategy
28:45 The PopShorts Journey
32:49 Challenges of Scaling a Project-Based Business
35:04 Leadership and Internship Program
38:38 Future of Influencer Marketing and PopShorts
40:30 Final Thoughts and Advice
Learn more about Courtney and Right Left Agency: https://rightleftagency.com/
Follow Courtney and Jake:
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Right Left Agency: https://www.linkedin.com/company/right-left-agency/
Connect with Jake & PopShorts:
LinkedIn: https://www.linkedin.com /in/imnotjustkiddin/
PopShorts: https://popshorts.com/
