This week on How They Scaled It, I had the pleasure of sitting down with Alex Persson, the CEO of Privy. Alex is one of those leaders who just gets it—how to build brands that thrive by focusing on what matters most: their customers.
We dive deep into:
Retention marketing: Why it’s the key to scaling, and how Privy is helping brands succeed.
Balancing automation and authenticity: A smarter way to use email and SMS.
Lessons from acquisitions: How Alex identifies winners and scales them.
Trends shaping e-commerce: The future of tools like AI in marketing.
If you’ve ever wondered how to build real connections with your customers or want strategies to maximize your email and SMS impact, this episode is for you.
Tune in now for all the insights and actionable tips!
00:28 Meet Alex Persson: Scaling E-commerce with Privy
01:10 Customer-Centric Culture at Privy
03:04 Driving Innovation Through Customer Feedback
05:49 Measuring Success in SaaS
08:25 Challenges and Strategies in SaaS Growth
10:55 Acquisitions: Lessons and Strategies
17:31 Future Trends in E-commerce Tools
21:12 The Power of Niche Marketing
22:44 Authenticity in Email Marketing
24:39 Understanding Your Audience
27:31 The Role of Automation
30:51 Common Mistakes in Email Marketing
35:33 Future Plans for Privy
38:23 Long-Term Success Tips
39:43 Conclusion and Final Thoughts
Connect with Courtney:
LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/
Right Left Agency: https://rightleftagency.com/about/
Connect with Alex:
LinkedIn: https://www.linkedin.com/in/perssonalex/
Privy: https://www.privy.com/
