Most small business owners spend all their time trying to get new customers. But what if I told you thatkeeping your existing customers is far more profitable than constantly chasing new ones? In today's episode ofSmall Business Big Visibility, hosted by Jason McKenzie, we're diving into the world ofcustomer retention and why it's the hidden goldmine in your business. Discover how most businesses get this wrong and learn three simple strategies to keep your customers for life.
Ever had a frustrating experience with a service provider who vanished after completing the job? Jason shares a compelling story about a handyman business that transformed its operations by focusing on post-service customer care. This approach has not only boosted their reputation but also ensured a steady stream of referrals and repeat business, proving the power of retention.
By adopting these strategies, you can enhance client satisfaction, reduce the stress of constantly seeking new customers, and substantially grow your business. As a challenge, reach out to three past customers with a simple check-in message like, "Hey, just wanted to make sure everything is still working great for you!" You might be surprised at how this simple gesture can transform a past customer into a lifelong advocate.
If you found this episode insightful, please share it with another business owner who could benefit from these tips. Remember to subscribe toSmall Business Big Visibility for more actionable insights, and keep an eye out for our next episode where we'll uncover simple but powerful tweaks to enhance your customer experience. Visit our website atsmallbusinessbigvisibility.com for additional resources and free tools.
Until next time, keep focusing on what matters, keep serving your customers, and watch your business thrive!
