From engineer to executive, magician to digital pioneer—JB Dela Cruz has always followed the light within. Known as The Laser Man of the Philippines, he shares how he left a corporate career to embrace his true calling in magic, creativity, and entrepreneurship.
In this episode of “Y DID U?”, JB opens up about reinventing himself during the pandemic, launching SMI Digital Agency, and how faith and passion lit his path through uncertainty.
A story of bold pivots, purpose, and Pinoy grit—this is JB’s journey toward becoming a light for others.
#YDidU #Liwanag #JBDelaCruz #FilipinoSuccess
