In this episode, Giang Nguyen sits down with Susan Noh, a powerhouse entrepreneur and real estate investor who’s never worked a 9-to-5. Susan shares how she turned personal tragedy into fuel for building a thriving real estate business—from wholesaling to land development and automating multiple companies. If you’re curious about creative investing strategies and scaling without burnout, this episode is a must-listen.
⭐ Speaker Bio
Susan Noh is a seasoned entrepreneur and real estate investor with over a decade of experience—and zero time spent as an employee. Since launching her first business with her husband in 2014, she’s built a diverse portfolio that includes rental properties, land development, Airbnb management, and creative financing. Now running three mostly automated companies, Susan focuses on connecting people and empowering others through education, mentorship, and community. She also serves as president of the Korean American Chamber of Commerce for Greater Philadelphia and a business advisor for the Overseas Agency of Korea.
⭐ Key Insights
💡 You don’t need perfect credit, capital, or connections to start in real estate
💡 Wholesaling is a powerful entry strategy for new investors
💡 Creative financing—like mortgage assumptions—can unlock deals others overlook
💡 Systems and SOPs are key to growing without burning out
💡 Delegation, automation, and deletion are your tools to scale
💡 Every process you build should be simple enough for anyone to follow
💡 Laugh through the setbacks—mindset matters as much as strategy
💡 Local chambers and business alliances are powerful yet underutilized resources
⭐ Timestamps
00:00 – Welcome to The Immi-Wealth Builder Podcast
00:34 – Susan’s Journey: From Korea to Real Estate
01:25 – Losing Her Father & Becoming Head of Household
06:12 – Getting Started in Wholesaling
08:04 – Creative Financing & Mortgage Assumptions
1:45 – Scaling Through Buy-and-Hold, Land, and BRRRR
15:25 – Building and Automating Short-Term Rental Systems
18:10 – How to Start Systemizing Your Business
22:28 – Hiring, Onboarding, and Team Building
25:58 – Susan’s Process for Handling Setback
⭐ Mentioned In This Episode
🔸 Charity Spotlight
Korean American Chamber of Commerce for Philadelphia (KCCP)
https://www.facebook.com/KCCPhila
- supporting Korean-American entrepreneurs and fostering business growth through networking, mentorship, and advocacy.
If you found value in this episode, we encourage you to support KCCP, a non-profit organization close to Susan Noh’s heart.
⭐ Connect With Our Guest
Susan Noh
Instagram: https://instagram.com/re_susannoh
LinkedIn: https://linkedin.com/in/susan-noh
⭐ Connect with Me
Giang Nguyen — One River Capital
Website: https://onerivercapital.com
Instagram: https://instagram.com/thatsalsainvestor
Facebook: https://facebook.com/thatsalsainvestor
FREE Discovery Call: https://tidycal.com/giangnguyen/lets-connect-one-river-capital
FREE Guide to Investing in Multifamily Syndications: https://invest.onerivercapital.com/51863/your-ultimate-guide-to-multifamily-syndication
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