What if your first real-estate gamble turned a $7,500 dirt lot into a springboard for 30+ revitalized Houston neighborhoods? 🇲🇽➡️🇺🇸
Developer, investor, and author Jose Berlanga shares the unfiltered playbook behind three decades of inner-city turnarounds, bootstrap financing, and the moment he paused a multimillion-dollar business just to be “Dad.” Expect a masterclass on vision, risk, and legacy.
👤 Guest Bio
Jose Berlanga is a Mexican-born serial entrepreneur who has spent 35 years revitalizing Houston through land development and residential construction. Starting with a single self-financed build, he scaled to multi-million-dollar ventures that pioneered today’s hottest in-town districts, from The Heights to Montrose. Beyond real estate, Jose writes (The Business of Home Building) and speaks globally on entrepreneurship and community design.
🔑 Key Insights
💡 Jose profited by acquiring undesirable inner-city lots and waiting for values to rise.
💡 His urban-revival strategy combines affordable housing, retail, and patience to create thriving neighborhoods.
💡 Achieving financial independence is challenging, and many give up during tough times.
💡 Entrepreneurs continually push themselves, unlike salaried employees who can disengage.
💡 Strategic partnerships and financial structuring are more effective than individual genius.
💡 Jose prioritized family by taking breaks, demonstrating that legacy outweighs constant revenue
💡 Early investment in overlooked areas, followed by expansion, beats following market trends.
🕒 Timestamps
02:25 - Triple-Major Leap → Business, Econ & Philosophy
03:38 - Biggest Risk? Staying Small
06:50 - Dorm-to-Desk Export Startup Grind
07:43 - Spanish Edge: Supplying Mexico’s Oil Giants
14:25 - Persistence Pays: Scaling a Construction Powerhouse
20:31 4 - Step Inner-City Revitalization Formula
23:01 - DIY Comps: Buying Dirt at $1 Per Feet
37:09 - Defining “Enough”: Blueprint for Success & Balance
🤝 Connect With Our Guest
Jose Berlanga
Co-owner & CEO of Tricon Homes
Website: https://joseberlanga.com
Instagram: https://instagram.com/authorjoseberlanga
Facebook: https://facebook.com/authorjoseberlanga
LinkedIn: https://linkedin.com/in/jose-berlanga-900a9518
📚 Framework
The Business of Home Building
A must-have guide for anyone looking to break into this lucrative industry—written by Jose Berlanga
https://links.theimmiwealthbuilder.com/the-business-of-home-building
💛 Charity Spotlight
Shriners Hospitals
Non-profit delivering life-changing burn & orthopedic care for kids
https://www.shrinerschildrens.org
👋 Connect With Me
Giang Nguyen
Multifamily Investor
Commercial Mortgage Broker
Founder of One River Capital
Website: https://onerivercapital.com
Instagram: https://instagram.com/thatsalsainvestor
Facebook: https://facebook.com/thatsalsainvestor
FREE Discovery Call: https://links.onerivercapital.com/lets-connect
FREE Guide: https://links.onerivercapital.com/multifamily-syndication-guide
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