I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.
Until I met Jocelyn. She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”
We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.
You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.
TOPICS & TANGENTS
— The difference between case studies and testimonials
— What a case study collection system is and why you probably need one
— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)
— Why your onboarding form might be your biggest missed opportunity
— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)
POINT OF THE STORY
Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano @scaleyourresonance on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
Love you, mean it. 🖤
JOCELYN LINKS
— Follow Jocelyn on Instagram and Threads
— Check out her website
— Take Jocelyn’s free micro-class
— Join Jocelyn’s program Best Seller
— Jocelyn’s walkout song
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Join the Point of the Story community on Slack.
— Leave feedback or episode requests in our Suggestions Box.
— To stay up to date with all things Point of the Story, follow on Instagram and Substack.
— Follow me on Instagram, Threads, and Substack.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my website betweenthelinescopy.com.
TIMESTAMPS
00:00 Intro
00:22 Meet Jocelyn, the Case Study Queen
02:52 Rapid-Fire Squirrel Brain Questions
18:19 Why Social Proof Isn’t Converting
23:25 Where to Use Case Studies in Your Marketing
28:43 Using Stories to Attract (Not Just Sell)
31:11 What Is a Case Study Collection System?
49:46 Key Questions for Effective Case Studies
53:54 Closing
This episode was edited by Adrienne Cruz.
