Description

In this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations.

Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises.

Here’s what we’re diving into:

• Tara’s PR Journey
• The Difference Between Earned, Paid & Organic Media
• How Affiliate Links Are Shaping Modern Journalism
• Crisis Management: Key Strategies & Internal Response Plans
• Dos & Don’ts for Social Media Managers During Crises
• Using Positive Press to Build Brand Trust

Plus, Tara offers practical tips on pitching to journalists, using local media, and getting the most out of earned media to boost your brand’s visibility and reputation.

Whether you’re looking to level up your PR game or just curious about how it all works, this episode is packed with valuable insights!

Follow Tara on LinkedIn

Check out Avaans PR's website

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