This podcast will guide you through a brand strategy project, breaking down the process outlined in the source document "Brand Strategy Frameworks.pdf" into four key parts. Part I: Clock Model encourages you to visualise every interaction your customer has with your brand, from pre-purchase to post-purchase. Part II: Brand Audit helps you identify the existing positive and negative associations customers have with your brand. Questions such as "What is the brand’s point of differentiation?" or "How do customers perceive your brand?" will be explored. Part III: Brand Identity, focuses on crafting an aspirational brand identity, encompassing brand essence, core identity, and extended identity. This involves analysing brand assets such as your logo, mission statement, and products. Finally, Part IV: Bringing Your Identity to Life guides you in formulating actionable recommendations to revitalise your brand, considering elements like customer journey prioritisation and potential objections. Throughout the podcast, the emphasis will be on utilising the provided worksheets and incorporating insights from your previous reflection questions. Remember, the goal is to create a compelling brand strategy proposal that resonates with your target audience.
