🎙️ In this quick episode of Nerdology, we’re talking about something that quietly shapes our lives and our data: apathy.
After a busy stretch of speaking, teaching, client work, and travel, I found myself in a familiar state—not burnout, not boredom, just meh. And it got me thinking about how apathy affects consumer decision-making in ways we often overlook.
In this episode, I’ll cover: 🧠What apathy really is (and isn’t) 📊 How it shows up in consumer behavior 🔬 How researchers can study it 💡 And what brands and scientists can do to overcome it
If you’ve ever found yourself stuck in a cycle of “I’ll deal with it later,” this one’s for you.
👇 Listen, reflect, and let me know—how do you deal with apathy in your work or your research?
#apathy #consumerbehavior #behavioralscience #neuroscience #marketingresearch #nerdoscientist #decisionmaking #shortpodcast #scicomm #nerdology
