Implicit research is everywhere in consumer, sensory, and market research—but not all “implicit” methods measure the same thing.In this episode of Nerdoscientist, behavioral neuroscientist Michelle Murphy Niedziela unpacks why so many vendors claim to offer implicit methods, how those approaches can differ dramatically under the hood, and why slick tools aren’t always grounded in validated cognitive science. She also explores the reality that many full-service research firms quietly rely on third-party implicit platforms, why that isn’t inherently a problem, and when lack of transparency becomes a risk for clients.Whether you’re new to implicit research or already using it, this episode will help you ask better questions, spot red flags, and design implicit studies that actually lead to insight and action—rather than confusion.www.nerdoscientist.com#implicit #research #behavioralscience #Consumerneuroscience#marketresearch #methods #sensoryscience #Implicitassociation#researchdesign #consumerinsights #decisionscience #Explicitvsimplicit #trustbutverify
