In this episode, I share a moment from my son Leighton’s Junior Gold hockey season that stopped me in my tracks.
For the first time, I noticed teams shaking hands before the game instead of after. At first, it felt a little ridiculous. But the more I thought about it, the more it made sense.
These are 15- and 16-year-old boys.
They’ve been trash-talked for 90 minutes.
Emotions are high.
Bodies are tired.
So the adults changed the rule—not because tradition was wrong, but because the season was different.
That moment sent my business brain spinning.
I talk about the changes I’ve made that felt the same way:
Hiring my first graphic designer when design was part of my identity
Closing tena.cious, even though it “worked” and made sense to everyone else
Letting go of hustle-heavy seasons that once fit, but no longer did
There was a time when more content, more offers, and more hustle made sense.
Now, consistency beats intensity.
Connection beats reach.
Depth beats scale.
Same woman.
New rules.
We also talk about the quiet thoughts so many women carry:
“I built this business on grit, but I don’t have grit like that anymore.”
“If I slow down, people will think I couldn’t handle it.”
“This still makes money, but I dread delivering it.”
“I don’t want to quit… but I don’t want to do this forever.”
And why those thoughts don’t mean you’re failing—they mean something has shifted.
I also share stories from women I deeply respect—like Sara Capecchi of Capecchi & Company and Kim Peterson, founder of KPT Collaborative and KPT Mortgage—who made intentional changes not because something failed, but because they could feel the season shifting and chose to lead ahead of it.
You can learn more about their work here:
🔗 Sara Capecchi – https://www.capecchiandcompany.com/
🔗 Kim Peterson – https://kptcollaborative.com/ + https://www.kptmortgage.com/
If this episode feels like it’s poking at something for you, here’s what I want you to know:
You’re not inconsistent.
You’re not flaky.
And you’re not failing.
You’re in a new season.
This is the work I do inside FLOW—helping women adjust the rules before burnout, resentment, or exhaustion makes the decision for them.
If you’re curious, you can learn more here:
No rush.
No pressure.
Just an invitation.
What are you still doing in your business simply because it used to work—even though your season of life and definition of success have changed?
Sometimes the tradition isn’t wrong.
It’s just outdated for the season you’re in.
Tena Pettis
