Some people talk about discipline. *Alison Douglas lives it.*In this raw and unfiltered episode of *I'm an Artist, Not a Salesman*, Luis sits down with CrossFit Games athlete and founder of *Nutrition Kitchen*, *Alison Douglas*—a certified force of nature who went from getting fired from her 9–5 to becoming one of the top 30 fittest women in the world… all while running a meal prep company that's redefining what "healthy" actually tastes like.Allison doesn't just lift weights—she lifts people, businesses, expectations, and herself every damn day. She's built a life around showing up, pushing through discomfort, and calling out the B.S. that keeps people stuck. This episode isn't just about fitness. It's about doing hard sh*t and realizing you're capable of way more than the world—or even you—give yourself credit for.Whether you're an artist trying to eat better without giving up flavor, a creative drowning in self-doubt, or a business owner wondering how the hell to scale without burning out, Allison drops nothing but straight-up gold.*We get into:*- How getting fired turned out to be the greatest thing that ever happened to her CrossFit, nutrition for athletes, meal prep, artist podcast, creative discipline, entrepreneurship, fitness journey, wellness, small business, healthy eating, macro tracking, imposter syndrome, personal growth, overcoming failure, food as fuel, fitness mindset, strong women, podcast for creatives, CrossFit Games, nutrition tips, health and hustle, evolving as an artist, goal setting, motivation, mental health, Allison Graddock- The very real connection between food, fitness, and identity - What it really takes to qualify for the CrossFit Games in the 40–44 age bracket (hint: no off days) - Her journey from "just good enough" to "I want more" — and how that mindset changed everything - The business side of *Nutrition Kitchen*: why quality wins over quantity, and why she refuses to mass-produce trash food - Why your food shouldn't be punishment—and how joy, flavor, and health can absolutely coexist - The importance of evolving, even if it means leaving people behind - Her experience battling an eating disorder in college and what finally snapped her out of it - Going through divorce, losing her brother, and deciding to take her life back—on her terms - Why being "too honest" gets her labeled a bitch, and why she's okay with that - The mental game behind pushing yourself when nobody's watching, when you're tired, and when quitting would be so much easier - How to stop settling for "good enough" and build a life that actually feels like yours You'll also hear Luis open up about his own fitness transformation, what it means to carry momentum, and why comfort zones are basically quicksand. This episode goes deeper than macros or muscle—this is about facing your sh*t, owning your truth, and raising the bar, even if it pisses some people off.Because the truth is, not everyone wants to grow. Not everyone wants to evolve. But if you do? If you want more? If you're sick of half-assing your goals or talking yourself out of greatness, then press play.Allison's story isn't clean. It's not curated. It's not some Pinterest version of wellness. It's real. It's hard. It's messy. And it works.She didn't get here by playing it safe—she got here by showing up, doing the damn work, and refusing to settle. If you're ready to eat better, train smarter, and live louder—this one's for you.*Follow Allison on IG* → @allison.nutritionkitch *Check out Nutrition Kitchen* → @nutritionkitch *Order meals, change your life* → nutritionkitch.com *Follow Luis + the IAANAS journey* → @imanartistnotasalesman Listen now on Spotify, Apple Podcasts, YouTube or wherever you tune in.*Rate it. Share it. Text it to the friend who needs to get off their ass and into their purpose.*Because here's the truth—you're either growing or you're dying. So which is it?
