Unlock the power of Ethereum Name Service (ENS), a pivotal decentralized protocol on the Ethereum blockchain that links wallet addresses with human-readable names, like 'nick.eth.' In this episode, we delve into how ENS turns these names into non-fungible tokens (NFTs), enhancing usability and security for cryptocurrency and NFT transactions. Discover how ENS not only provides censorship-resistant domain names but also serves as a foundational web3 username system, supporting both native .eth names and traditional DNS names. Learn about the transformative role of ENS in the digital landscape.