🎙️🇦🇺 **eCommerce Australia Podcast, Episode 31: Behind the Success of Scratch Pet Food with Co-Founder Mike Halligan** 🐾💼🎯 *Key Takeaways:*1. 🐕🦺 Mike Halligan's journey in founding Scratch Pet Food, a 100% subscription-based eCommerce business.2. 💡 Insights into how Scratch Pet Food started from scratch and successfully scaled up. 🚀3. 🛍️ The unique business model of Scratch Pet Food: why they chose to go 100% subscription-based. ⏰💳4. 🕸️ Changes in SEO strategies over the years and Scratch Pe...
