Episode Summary:
In this inspiring episode, we sit down with Jordan Cracknell, a powerhouse in the finance industry who’s on a mission to challenge gender norms and encourage more women to consider finance as a fulfilling and impactful career path.
With a background rooted in the World Trade Centre and a move from the fast-paced life of New York to London, Jordan brings a global perspective on what it takes to thrive in a traditionally male-dominated industry. She shares insights from her impressive career in finance, the key lessons she’s learned along the way, and how she’s using her platform to promote financial literacy—starting with the next generation.
Jordan also dives into the inspiration behind her children’s book on money, designed to help families start meaningful conversations around finances early. We explore her passion for making topics like stocks and investing accessible and less intimidating, especially for women who may not have had these conversations growing up.
As the wife of James Cracknell OBE—British rowing legend, Olympic gold medalist, and endurance athlete - Jordan also reflects on how both their worlds of peak performance intersect when it comes to mindset, resilience, and pushing boundaries.
What You’ll Learn in This Episode:
Why finance is not just a man’s world—and how to make space for yourself
Jordan’s top tips for women looking to enter or grow within the finance sector
How her children’s book helps parents talk to kids about money
Why understanding stocks and investing isn’t as scary as it sounds
What it’s like balancing two high-performance careers under one roof
Life lessons from her move from NYC to London
Connect with Jordan Cracknell:Jordan Cracknell📘 You Can Count on Penny You Can Count on Penny : Cracknell, Jordan, Dakay, Raymund: Amazon.co.uk: Books📱 Jordan Cracknell - United Kingdom | Professional Profile | LinkedIn
Jordan Cracknell (@msjordancracknell) • Instagram photos and videosFind me and my socials over here at: www.drprettybasra.com
