In this episode, Sherry Weiss, Chief Marketing Officer of Dow Jones, discusses the company’s evolving integrated marketing strategy and dual-market approach, serving both consumers and enterprises through brands like The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily. The conversation explores data-driven marketing, customer journey mapping and strategies that have helped Dow Jones grow subscriptions to nearly 6 million.
Weiss shares insights on WSJ’s expansion into social platforms like YouTube and TikTok, the evolving trust in journalism and AI’s potential to drive innovation and engagement in media.
