In this episode of The Joy Work Show, Diane shares a powerful approach to building a sustainable business by learning to read your environment with intention.
She introduces the 3C Scan—Customers, Competition, and Conditions—as the essential tool for entrepreneurs ready to stop guessing and start growing.
Whether you're a solopreneur or scaling a team, understanding your landscape helps you spot risks, identify opportunities, and make smarter, more strategic decisions.
This episode is your roadmap to moving forward with clarity, focus, and confidence, especially when the market feels uncertain.
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Chapters
00:00 Introduction to Joy Work Show
09:11 Empowerment Through Evaluation and Strategic Awareness
Sound Bites
"Awareness is a strategy."
"Evaluation is empowerment."
"Keep doing the joy work."
Takeaways
Joy isn't just about the good times; it often follows challenges.
Evaluating the landscape is crucial for business success.
Survival mode leads to cookie-cutter approaches; true success requires strategic awareness.
Understanding customers involves knowing their struggles and what they no longer care about.
Competition analysis should be about curiosity, not envy.
Market conditions can shift due to various factors, including political changes.
Evaluating the landscape is an ongoing process, not a one-time task.
Your ability to adapt is key to staying ahead in business.
Awareness leads to empowered decision-making in business.
Engaging with your community can provide valuable insights for your business.
