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Description

Discover what every parent needs to know about exciting entertainment options for families in the Permian Basin.

Jessica McCoy interviews Gina Marie Soto, a local entrepreneur revolutionizing family fun with franchises like Little Gym and Urban Air.

Learn about innovative programs for children of all ages, from toddler development classes to thrilling adventure parks. Explore how these businesses are adapting to meet the unique needs of Midland families, providing safe spaces for kids to learn, grow, and play.

Gain insights into the challenges and triumphs of bringing new entertainment options to the community, and hear how local entrepreneurs are investing in Midland's future.

Whether you're a long-time resident or new to the area, this episode offers valuable information on family-friendly activities and resources in Midland, TX. Join us as we dive into the exciting world of family entertainment and discover how it's shaping the next generation of Midlanders.

CHAPTERS:
00:00 - Intro
01:34 - Franchise History and Insights
04:34 - Benefits of Franchise Investment
11:37 - Overview of The Little Gym
17:49 - Parents Survival Night Explained
19:57 - Parent Survival Nights, Camps, and MDO Program
23:20 - The Little Gym Pre-K Curriculum
25:35 - Staff and Leadership at The Little Gym
26:37 - Importance of Indoor Play Spaces
27:50 - Unleash Brands Overview
28:50 - Energy Expenditure for Children
30:10 - Overview of Urban Air
31:50 - Community Investment Importance
39:27 - Personal Reflection: Your Dad
39:50 - Entrepreneurial Mindset
40:40 - Field vs Office Personnel Dynamics
42:14 - Women's Undervalued Contributions
44:30 - Knowing Your Resources
49:06 - Hope for Midland's Future
50:12 - Implications for Midland in Next 4 Years
51:04 - Navigating Two Administrations
52:15 - Changing Attitudes in Midland
53:18 - Thank You for Joining

Raising Midland is hosted by Jessica McCoy

Produced by Ryan Shewchuk
Forty Wolves Studios
https://fortywolves.com