In this episode of She Rides, hosts Saar De Reu and Kristof sit down with Kate Veronneau, Director of Women’s Strategy at Zwift, to discuss the evolution of women’s cycling. Kate shares her journey from basketball to cycling and her role in bringing events like the Tour de France Femmes and Paris-Roubaix Femmes to the forefront. They talk about the importance of full race coverage, the growth of the sport, and preview the upcoming classics. Tune in for an inspiring conversation about the future of women’s cycling!