Episode 13 – What’s in a Name? How to Choose the Perfect Brand Name
Your brand name is the first impression your business makes—so how do you choose the right one? In this special bonus episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the art and science of brand naming.
From iconic names like Apple, Nike, and Tesla to common pitfalls and practical brainstorming techniques, this episode will guide you through the key factors that make a name memorable, impactful, and future-proof. Whether you're launching a new brand or considering a rebrand, tune in for expert insights, real-life examples, and actionable strategies to craft a name that sets you apart.
Plus, don’t miss our "Bar Test"—a simple way to ensure your brand name is clear, catchy, and easy to remember!
Subscribe, leave a review, and join us next week as we explore the next phase of branding: Brand Identity—bringing your name to life through fonts, visuals, and colors.
