In this episode of The Brandstanding Podcast, Brian and Emily Halley transition from the Message Phase to the Identity Phase of branding. They recap the four pillars—Purpose, Position, Promise, and Personality—and explain how the Brand Brief serves as a foundation for visual identity.
Discover how your brand’s messaging directly influences the choice of colors, fonts, and logos, shaping a strong and memorable brand image. Brian and Emily also preview upcoming deep dives into color psychology, typography, and logo design, equipping business owners with the knowledge to make intentional branding decisions.
Tune in to learn how to align your visual identity with your brand’s message for a cohesive and impactful presence!
