In this episode, we explore the first pillar of the Messaging Phase: Brand Purpose. Learn why defining your "why" is critical for standing out in a crowded market, building authentic customer relationships, and driving growth. We’ll share actionable steps, real-world examples, and insights from Simon Sinek’s Start with Why to help you craft a purpose that resonates. Whether you're starting from scratch or refining your existing purpose, this episode will guide you in creating a strong foundation for your brand strategy. Don’t miss it!
