In Episode 4 of our podcast, we dive into the critical concept of Brand Positioning, exploring how businesses can carve out a unique space in a crowded market. We discuss why positioning matters, how it helps customers remember your brand, and strategies to stand out. Key topics include identifying your target audience through demographics and psychographics, conducting a competitive audit to analyze your market rivals, and practical steps to position your brand effectively. With actionable takeaways like building a brand persona and performing a mini-audit, this episode equips you to align your brand with the right audience and sharpen your competitive edge.
