What happens when a global sporting spectacle meets a complex cultural landscape? Join Prof. Matheus Simoes Mello (Federal University of South and Southeast of Pará; BRA) as he unpacks the transformative power of mega-events like the 2014 FIFA World Cup and 2016 Olympics in Brazil. From social media journalism to the deep roots of football in Brazilian society, this episode reveals the hidden narratives behind the headlines. Get ready for an insider's perspective on how international sports shape development, perception, and national identity.
