"Building a StoryBrand Clarify Your Message So Customers Will Listen" by Donald Miller, published by HarperCollins Leadership in 2017, and includes an endorsement from Michael Hyatt. The core message revolves around the StoryBrand Framework, a seven-point narrative structure designed to help businesses clarify their message and improve marketing effectiveness. The book explains that customers are the "hero" of their own story, and brands should act as the "guide" by understanding their external, internal, and philosophical problems, offering a plan, and calling them to action to achieve success and avoid failure. The framework emphasizes creating clear, customer-centric communication to combat "noise" in the marketplace, advocating for simplified marketing materials like websites and email campaigns, and promoting identity transformation for customers to foster passionate brand loyalty.
