Description

Over 1900 B2B buyers were surveyed by G2 to reveal the key trends in buyer decision making and vendor selection for 2024-25.

This episode reveals some of the key elements and insights from the report, including:

• Massive focus on accelerated ROI (within 3 months)
• "AI-inside" is a key requirement and helps justify investment
• Shortlists have become shorter - so standing out earlier in the buying cycle is essential.

Download the full report here.