The article by Michael Liebreich for BloombergNEF analyzes the energy impact of the rise of generative artificial intelligence. It discusses the growing energy demands of data centers, exploring contrasting forecasts on energy demand and possible solutions, including renewable energy, nuclear power, and fusion. The broader economic implications of AI are also considered, along with the challenge of reconciling AI growth with net-zero emission goals. Finally, the article proposes collaboration between technology companies and energy providers to create a more sustainable and efficient energy system.