This report analyzes Hyundai’s methodical brand transformation through concept vehicles, starting with the i-oniq (2012) and the foundational Cascading Grille, followed by the codification of the "Sensuous Sportiness" philosophy. The strategic journey culminates in the 2025 Crater concept, which represents a bold move into the rugged, dedicated off-road segment. Designed to fill the "true off-road hero" gap, the Crater is positioned as a potential competitor to the Ford Bronco, specifically targeting the North American market to diversify the brand's identityIf you enjoyed this episode and found it helpful, please consider supporting the podcast with a donation at https://buymeacoffee.com/emotorselectricrevolution. Every contribution helps us create quality content and share valuable insights. Don’t forget to follow the channel so you won’t miss future episodes. Thank you so much to all our listeners!
