How did Winston Churchill ruin Laura's life, and why do we hold onto cruel shoes? How the sunk cost fallacy affects jobs, relationships, and even what we wear.
References:
Why are we likely to continue with an investment even if it would be rational to give it up?
The Decision Lab
Sunk cost fallacy: behavioraleconomics.com
Sunk Cost Fallacy: Why We Can’t Let Go: Jeremy Sutton, Ph.D.
