In this episode of Whiskey Rocks, Joel and Chris sit down with Ryan Gill, Director of Marketing & Brand Development at Three Chord Bourbon, the music-inspired bourbon brand founded by legendary producer and guitarist Neil Giraldo.
How does a rock icon go from platinum records to whiskey barrels?
Was Three Chord born as a passion project… or a serious bourbon philosophy from day one?
And what does “harmony” really mean when you’re blending whiskey?
Joel, Chris and Ryan dive into:
• The real origin story behind Three Chord Bourbon
• Why music isn’t just marketing, it’s the foundation
• The challenge of building authenticity in a crowded bourbon market
• How artist collaborations actually work
• The tension between craft and commerce
Plus, we taste and break down Triple Wood and Riot, tying each pour to the albums and energy that match their flavor profiles — from layered southern rock harmony to full-throttle stage-diving heat.
If you love bourbon, music, branding, or the intersection of creativity and business — this one hits all the right notes.
Pour something neat. Turn something loud.
This is Whiskey Rocks.
Sip Hard.
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