From Six Strings to Six Figures: Steve Mastroianni

Description

Musicians can be "artsy fartsy" but he became a player with an entrepreneurial mindset
Wanted to travel the world after his parents split up
He'd love to travel with others and tour but he needed a band
He was a drummer at the time but knew he needed to write some songs so he borrowed a guitar, taught himself, and got after it
When he was 8 he wanted to be an author
His bands did well quickly because he approached it as a business
His CD was on the desk of Gene Simmons and he was looking for Canadian bands since his wife is Canadian (Shannon Tweed)
He needed a creative outlet but he also needed to pay the rent
He stopped everything to take care of his dad who had stage four cancer
Not performing currently

Data over beta (intuition)."

Artists will self-sabotage to do what they want instead of what their fans want
In 2021, with five mouths to feed, he has felt pressure and stress from having to provide for them
He has to go create the cash and he loves the challenge
The story is the challenge
He was writing his book with a thumb on his iPhone while holding a sleeping, puking, farting baby
Be resilient and disciplined to impact others
This is what drives him

No bad things can happen anymore in my life.

You must hone your skills
It takes practice and dedication
When you fold, it doesn't mean you're weak, it might just mean you haven't honed your skill or found your groove or your recipe or your mentor
He's a recovering perfectionist
Quick and dirty, all the way
Make offers every single day
Build up your list
Build up your asset
Promote someone else's if you don't have your own
Give them an irresistible offer
Peter Cetera and Cher
Protect the core product/offering while also testing new ideas
They must all feed into/complement one another
Innovation is different than inventing
Keep fun in it
People want results, not another course
You have to piss people off
Lukewarm is bad for business
From six strings to six figures