Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now.
She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age.
We also get into her introduction to marketing and the role of AI in content creation today.
Hint: personalize what the robot gives ya!
We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business.
Along the way we get into the…
complexity of building a business and the responsibilities of business owners.
power of marketing and the balance between easy and hard work.
importance of realness and authenticity, as well as the role of vision in motivation.
dangers of unrealistic visions and the value of setting realistic expectations.
power of personal stories and the importance of honoring commitments.
Grew up in foster care
“If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.”
Was in therapy as an 11-year-old and started journaling while in foster care
About to turn 50
She has been an entrepreneur since she was in first grade
She would draw as a kid during recess, and she’d sell them at the next recess
But kids wouldn’t buy enough pictures, so she started selling tattoos
She doesn’t want to relive something bad from her past
Leave the bad behind
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Start Your 12 Weeks To Peak™
As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class
Most businesses want to skip marketing, they just want sales
You need traffic to grow sales
Content creation is not marketing
Run ads, do partnerships, and/or speak
SEO is the long game, and it can be harder now
She’s a coach first, an implementor second
Most of your time is spent on things that you consider most important to you
GUEST INFO:
Guest Site: www.mistykortes.com
Guest Book Site: https://mistykortes.com/becoming-extraordinary
Guest Instagram: https://www.instagram.com/mistykortes
Guest LinkedIn: https://www.linkedin.com/in/mkortes
Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach
PODCAST INFO: