Retired about 18 months ago from the business he founded
Can we replicate sales systems?
Interviewed 30 sales experts in 20 different industries
Real estate, RV sales, insurance sales
It's only creative if it sells."
People reject the idea of sales because they have been offended or experienced the stereotypical salesperson
He's a college flunk-out
You need to get comfortable in sales and marketing as an entrepreneur
Focus on the long-term potential of your clients to earn referrals and repeat business
Know the lifetime value of a customer
$5 is the average sale of a Taco Bell customer, but they'll spend $11,000 over their lifetime
Most of the people interviewed said this was not their default approach
Guys are usually more aggressive and wanting to "win" the sale so they have to grow out of that a bit to be more of a servant
Never stop learning
Stew Hansen was a top Dodge dealer in the country and they had dinner and he had just turned down a buyout offer and he was the first one in the morning session taking notes
Being successful only means you were right once
I'd rather wear out than rust out."
Hearse driver in New Orleans and said, "Work is like my vitamin."
"Halftime" by Bob Bufford, move from success to significance
Master negotiation. Your job is to determine who has the power, then act like you have none.