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Description

Professional Sales Tips you'll learn today on The Sales Podcast...

• Lessons from billionaires
• They all have a process
• They have a startup they bootstrapped
• They threw themselves into their businesses for 12+ hours/day for 2-7 years
• Focused on customer acquisition
• Followed "The E-Myth"
• They saw themselves as the entrepreneur from the beginning
• They are visionaries
• Their explicit goals were to build a business so valuable they could sell it
• They do three things
  • Does something better, faster, cheaper than the competition
  • Makes people feel better, easier to use, less frustration
  • Quicker ROI 
• Earning more than they spent

Related episodes and posts

• The E-Myth
• Copywriting 101

• They sell once they build a solid business
• Transition into being a meta-entrepreneur
• Now they buy and run multiple businesses in the same space and has one acquire the other
• Buy a business run by an owner/CEO who runs it like they are an employee
• They are excited, fast talkers
• They are not doing things that keep them stuck
• They are not answering customer support emails
• They are not filling out paperwork
• They are not tweaking the logo
• Legacy, emotional value
• About 85-90% of us "have a book in us"
• Gain "first-author advantage"
• Become the expert, the authority, the expert
• Mail an autographed copy of your book to your ideal prospects
• People have good attention spans for good content
• Books that get finished can become best-sellers
• Create flow
• Get the headline right
• Open the loop, open another, open another, close the most recent, then the second, then the opening loop

Gain first-author advantage."

• Be leery of tactical advice...it loses context
• Functional, emotional, economic
• Get 100% clear on your promise of value
  • Title
  • Subtitle
• Make a bold claim
• Overwhelm readers with functional value despite making a big claim
• Cultivate the feeling of overwhelm in the reader
• Offer them a CTA to learn more or get additional support or hire us
• Existing customers are much more likely to buy from you than a new prospect
• When they buy your book they have self-identified as someone who invests in their own growth
• Make four offers from low to high
  • Book
  • Course, masterclass, guide, community
  • Coaching, consulting so you can engage with my team
  • Done for you
• "Become Immune to Manipulation," by Noah Revoy
• Dr. Philip Ovadia, "Stay Off My Operating Table"

Sales Growth Tools Mentioned In The Sales Podcast

• Book a call with Joshua Lisec
• Get Joshua's courses on copywriting