A lead magnet, or opt-in, is something that you provide for free in exchange for an email address. This is how you build your list, which is crucial for your sales process. So what makes a good lead magnet?
What You Will Learn In This Episode:
- Why you want to drive your clients away from social media and onto your mailing list
- Different forms of lead magnets: PDFs, e-books, videos etc.
- How to research what your lead magnet can offer as a value to your potential clients
- How to connect your lead magnet to the product or service you want to sell
- The importance of design and the first impression on your cold leads
I hope these tips will help you create a lead magnet that stands out from the crowd and positions you as an authority.
