My guest today is Sam Rathling, one of the world's experts in social selling strategies, LinkedIn trainer, and the author of the book Linked Inbound. Today we talk about how to use LinkedIn for business, and what you need to do to make it work.
What You Will Learn In This Episode:
- The advantages of LinkedIn for growing visibility, building credibility and creating a personal brand
- What is SSI number, i.e. Social Selling Index and how this sales tool can help you
- Tips for keeping active and posting consistently on the platform to reach people in your ideal target market
- LinkedIn polls as a new form of content
- The crucial questions you need to answer before you start doing anything on LinkedIn
- The importance of putting out relevant and creative content in order to achieve the visibility that you want
- Top 3 things to do for success on LinkedIn – build your brand, your pipeline, and your relationships
Now go check out Sam’s book Linked Inbound and implement those strategies in order to create the best business in your space on the planet.
Resources:
