Today I’m talking to Janet Murray about creating and planning great content. Janet is a content marketing expert with a background in journalism and PR who helps coaches, consultants and entrepreneurs build online audiences.
What You Will Learn in This Episode:
- The main mistakes people make when creating content
- What is the best type of content to start with
- Social media diary as a tool to expand and improve your social media
- How to ‘train’ your social media algorithm
- Which platform works best for audience engagement
- How to stay relevant with your content amidst constant changes in the social media platforms
- Finding the balance between planning your content and reacting to what is going on around you
The only way to get better at content creation is to put content out there! So think about what people ask you about most, and just start from there.
Resources:
