In this episode of The Joint Forces Podcast, host Luke Scarmazzo sits down with Caleb Counts, the visionary CEO and co-founder of Connected Cannabis Co. With a journey that began in his early teens, Caleb has transformed his passion for cannabis into a leading brand known for its premium genetics and top-shelf flower. Caleb's story is one of resilience and innovation. After stepping away from the cannabis scene to pursue a career in sales, he returned with a mission to elevate the industry. Under his leadership, Connected Cannabis Co. has become synonymous with quality and consistency, setting new standards in cultivation and branding. In this candid conversation, Caleb shares insights into the challenges of building a cannabis empire, the importance of staying true to one's roots, and the future of the industry. Whether you're a budding entrepreneur or a seasoned connoisseur, this episode offers a deep dive into the world of premium cannabis.Follow Luke Scarmazzo:Instagram: https://www.instagram.com/lukescarmazzo/Instagram: https://www.instagram.com/jointforcespodcast/Follow Caleb:Instagram: https://www.instagram.com/counts/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/Get Luke Scarmazzo's book "High Price" on Amazon: https://a.co/d/0m48P0EAbout The Joint Forces Podcast:Welcome to The Joint Forces Podcast—where the hustle meets the heart of the cannabis game. Hosted by Luke Scarmazzo, a real one who did 15 years in federal prison just for running a legit medical dispensary under California law, this podcast keeps it raw and unfiltered. Luke breaks down the business, culture, and legal drama surrounding the cannabis industry, bringing in voices that matter—entrepreneurs, activists, and folks who’ve done time for the plant they love.This ain't just talk; it’s about shining a light on untold stories and real struggles in the cannabis world. Whether it's chopping it up with industry leaders or hearing from people fighting outdated drug laws, The Joint Forces Podcast delivers the truth from those who lived it. Luke’s journey from prison to reform advocate gives him a front-row seat to the game—perfect for listeners who want the real deal on cannabis legalization, social justice, and what it takes to thrive in the green space today.
