In this episode of "The Deep Dive - Marketing Gone Wild," we unravel the fascinating story behind one of the most iconic products in history: Scotch tape. Ever wondered how a term synonymous with stinginess became a household name? Join us as we explore the clever marketing strategies that turned a potential PR disaster into a triumph.
Discover how the inventor embraced criticism, reframed perceptions, and aligned the brand with the values of a Depression-era audience. We’ll dive into key marketing lessons on adaptability, creative thinking, and the power of perception.
Tune in for insights that could transform your own marketing approach and learn how to turn challenges into opportunities. Get ready to stick around for some marketing gold!
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