In this episode we take a look at business values - or what I call principles - what they are and why they ARE important. I talk about the difference between ‘values’ and ‘principles’, why I prefer the latter term, and why you should always keep your principles in mind when making decisions about business and marketing.
What You'll Learn:
Your principles must be reflected in every aspect of your business, from the wording in your marketing to sales to customer service. When we don’t live up to our principles - we undermine people’s trust and lose their confidence in us which in turn will damage our ability to be out there and Actually Making a Difference.
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