This is the second episode in a mini-series about using PR to promote your business, and today we explore what makes a good story for PR.
What You'll Learn:
-What kind of stories are the ones journalists look for
-What every good story must have
-How to choose the right hook for your story
-How to turn your life into an attractive hook
-What is the TRUTH filter, and how can you use it to determine if your story is PR attention worthy
Driving media coverage to your purpose-led business is possible and a must-have in your marketing mix. Whether you choose to attract a national, local, or international audience with your story, the right media coverage could be the last piece of the puzzle to change the game and start making a difference.
Resources:
-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually
-Find out more about Actually® https://actually.world/
-Facebook https://www.facebook.com/actually.world
-Instagram https://www.instagram.com/actuallychangingtheworld/
